Rebranding

Here is a brief study of the work we did to define who we were and what we wanted to be. We wanted a visual language to help us celebrate the value of the work we do for all of our clients. We also wanted our clients to feel enlightened by our identity and new messaging to help you define what we do better.

We landed on:

Calla Clinic - structure for life

Structure for life is what we do at our very core, but it was more of a description of the work we do and than a brand presence. We wanted something we could call ours so, we invented the name "Calla" for us. Calla is warm and inviting. We wanted to differentiate ourselves from other form of massage therapy. We're more than that. 

Below is a slide carousel of the work we did with our branding agency, GESTALT. They have worked on some major projects over the years and really believed we had an incredible story to tell as well as change the way people think of healthcare.

Will anything change moving forward?

Nothing. Our new identity and brand presence now matches the quality of care we deliver along with our beautiful new website that is now mobile friendly. It is now easier than ever for you to book an appointment with us.

We love what we do... making you feel good.

When we sat down with GESTALT, we told them that we wanted to change the perception of how people perceive healthcare. Our clients love our services and we love performing them for our clients. At the end of the day, we aren't satisfied until you are. When you feel good, we feel good. 

BioStructural Therapy is a combination of Rolfing with other structural and energetic modalities

After a 2-day workshop with GESTALT, BioStructural Therapy is the “new term” we created to acknowledge the multiple modalities that we are trained in and use when working with clients. Since "Rolfing" is not a household name, people often got hung up on the spelling and pronunciation of “Rolfing” before the conversation even began. We set out to fix that by rebranding our service as BioStructural Therapy to describe the broader range of work that we actually do.